InterSight has developed and is marketing the iMatterTM suite of business intelligence software and analytic products that allow more insightful and effective customer knowledge and direct communications. This unique process of blending attitude and behavior analytics combined with direct customer communication increases revenue growth, return on investment, customer retention, and lowers acquisition costs. Through these analytic and communication products, clients are able to:  - Improve the understanding of customers and their purchase intentions from individual behavior and attitude.
- Initiate real-time communication with customers, both reactively and proactively, when they want or need consultation.
- Improve website design to maximize purchases based on customer patterns of behavior and their attitude toward product, brand, and company.
- Generate incremental revenue from customer impulse purchases and increased overall purchase demand.
- Dynamic view of customer behavior and attitudes in a comprehensive web enabled reporting system.
- Develop more strategic and personalized marketing communications delivered at point of sale and through other direct marketing efforts.
Our model goes beyond just reporting analysis and tracking. Through the iMatterTM product suite front line agents can proactively and reactivity interacts in real time with purpose and knowledge based on customer specific information. Using the knowledge of the customer obtained from the customer for their direct benefit builds loyalty, increases purchases, and builds brand. Our mission is to "Generate Customer Revenue and Advocates through Intelligence based Direct Interaction." This mission is accomplished using technologies built on proprietary Internet communications, tracking, and analytics. The focus of InterSight's bi-directional communication and marketing strategies is to take actual customer comments, actual behavior, and actual shopping cart activity into one revenue profile to build loyalty, increase purchase intention, increase retention, and lower acquisition costs. Total Customer Knowledge
Tracking, Analysis, and Reporting |
