iMatterTM databases the granular activity of every behavior an individual customer engages on your web site and combines that information with actual conversations the customer has through our chat technology. This proprietary customer intelligence system is designed to provide deep understanding on individual customers then allow segmentation in ways never before possible for improved profitability per customer and critical process and product planning. The uniqueness of iMatterTM comes from the blending of behavior and attitude into one customer view. Knowing that customers are not completing shopping carts is less important then knowing why they are not completing a purchase - in their own words and actions. And the most impact is having that information combined - in real time - so agents and executives can take action. Our technology tracks and stores Customer intelligence by: - Non- Intrusive single pixel website intelligence engine
- Singular Data Warehouse Server
- Behavior and Attitude Analysis engine
- Web Centric Reporting System
 The product suite is reporting what the individual is doing and saying. This model provides a very different understanding of the customer, so the information reported is very different from today's typical trend reporting. We believe it is more relevant to know which customer is viewing which page rather than the number of unique visitors to a page. Industry reporting
Length of contact
Page views
Purchases
Conversations
Information inquiries Intelligent Customer Knowledge Reporting
Length of customer relationship
Customer visits per day, week, month
Customer frequency of communication
Customer habits / behavior
Customer statements about brand/products
Numeric and graphical reports iMatterTM Suite - Customer Intelligence: Attitude and Behavior
Total Customer Knowledge |
