It is our clients' view, that InterSight has a breakthrough approach that takes the many fragmented pieces of customer information a business receives and centralizes it into a tool to appeal to customers through marketing communications for customer retention and acquisition. InterSight's ability to combine both customer attitude and behavior on brand and company, and uniquely customize communications and marketing events to stimulate customer interest at point of sale. "Intelligent Direct Communications" grow revenues and increase customer loyality. InterSight has a proven, cost effective approach to change web site data to customer intelligence, enabling our clients to identify and acquire customers, build loyalty, and provide the right message or incentive at the ideal moment. The ability to provide this level of customer knowledge lies in our product suite built on our iMatterTM analytic and proactive marketing engine. Our Approach to a Sales Model: Invite - - Encourage First time purchases
- Registration Enticements
- Disclosure of privacy policy
- Get explicit permission for ongoing marketing efforts
- Provide assurances to security of personal information
- Customize their site experience through direct "guided" attention
Interact - - Build loyalty and learn from dialogue
- Recognition of returning visitors
- Leverage historical data to provide immediate relevance
- Know, understand, next behavior
- Differentiate levels of service
- Gain attitude knowledge through conversation
Grow - - Cross sell, up-sell, optimize cost of interactions
- Up sell and cross sell using customer intelligence
- Collect and use evolving customer preferences
- Detailed customer attitudes, interests and behavior
- Organize communications around customers needs
- "Lock in Loyalty" around personalized customer understanding
Online Customer Interactive Consulting |
